Sunday, March 3, 2013

Reading Response 3 - Katie Kraska



·       In your own words, how would you define the term meme?
A meme is any noun – a concept or an idea or a thing – that is passed through human consciousness and can be shared among others. This entity, the meme, can be evolved and houses different meaning for each individual.
·       What are some definitions of the term meme as it is used in contemporary internet media and culture?
The most common definition of a meme in popular culture would be that of the internet meme, a combination of picture and text generally meant to for humor or witt and accessible by a wide audience.
·       How does Richard Dawkins define the term meme?
Dawkins defines a meme similar to a gene, with the full name of minimeme. He defines them primarily in a non-material sense, living, existing, and multiplying only by human minds and subsequent cultural behavior.
·       What is the connection between memetics and genetics established by Dawkins? How can Darwinian thought be applied to media and culture?
Both genes and memes have three general qualities needed to be successful: longevity, fecundity, and copying-fidelity. He attempts to define an individual meme through relation to an idea or theory, where there can be multiple aspects to it but the closer they are in nature means they are more likely to be accepted by the same people. In other words, they are more likely to live on if lumped together, which is also the way that gene sequences in DNA are passed on. Dawkins also touches on survival for each as an exploitation of their environment. Therefore memes are stabilized making it difficult for others to invade.
Darwinian thought is most applicable to media and culture through the concept of competition. The resource sought after in this case is not bound by physics, but is the economy of the human mind. Memes compete for time, space, attention, rather than organic compounds, but like genes will die out if they are not received.
·       What problems do you see in applying biological theories to culture?
My biggest beef with this argument is the nature of the two things being compared. Genes are physical and apply to all realms of reality, you could even say they exist outside of reality because reality is a human invention and genes are not dependent on us. Memes, however, are simply code generating meaning different for each person in each context. Memes are not limited to the species homo sapien sapien, but they are nearly mutually exclusive among the species they belong to and require cognition. In my eyes, memes don’t actually exist.
Another problem I have with Dawkins applying the theory of evolution to memes is the time scale each are in accordance with. If the length of your wingspan represents the length of the earth, and you shave one swipe of a nail file off your middle finger, you have just wiped out all existence of human beings on earth. The theory of evolution, whether for genes or for species, is evident in our current and previous biodiversity. In the case of memes, it is arguable that systems of thought have not really changed. There are still a select few with nearly all money and power, women in most places are still regarded as the weaker sex, wars are still fought, ancient religions are still practiced, so are things really changing? On a small scale cultures are established and public thought shifts and changes, but in the grand scheme is thought much different than it has always been? I guess my question is do memes really evolve, and has any species around now been on the earth long enough to tell? If memes are engrained in our nature, how can they really evolve unless our species does?
·       How does the concept of the meme relate to creating artworks in the context of "convergence media"?
Memes are the source material for visual art. Without memes or the cross sharing of ideas and concepts and sounds and visualizations and technique, etc. art would be stagnant or perhaps non-existent. It is through cultural coding desire for communication beyond language that art gets made; it is the visualization of a meme or series of memes to be taken in by other individuals who will process it in a different way.


Are memes real?

Hegemonic Stability Theory

Guns, Germs, and Steel 

The Sacred Canopy

....but I digress.

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