I am unsure whether this is partly due to the impossible commonplace usage of the word or a misunderstanding of what it means that contributes to the misdefinition of what is a meme. I am convinced it is to do with the nature of a meme itself. EXAMPLE TIME! The transmission (more like over-population) of meme's on the internet has become the primary example people who are first exposed to the idea think about, therefore becomes the definition. Advice Animals, Meme Faces, and all other internet memes have become the natural progression of "memetics".
I don't believe that the Darwinian can be directly applied to media and culture. Like a population, media and culture can expand infinitely, but population is restricted by space available while media and culture (being non-physical entities) are not restricted by space. Though other thoughts, such as Darwin's postulates of variation is fitness and the inheritance of variation, the more amusing/better quality/perceived importance of a certain meme would have a memetic advantage over lesser memes, so in some instances, Darwinism can be applied.
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