Sunday, February 3, 2013

Reading Response 1 - Doug Hinkel


            The beauty of a GIF comes from its imperfection – the way images awkwardly jerk across the screen and the intentionally poor image quality that results from artists keeping the file as small as possible.  Machines and technology are embedding themselves in every facet of humanity and with the emergence of GIFs and other digital art forms, the art world is no exception. 
            The article helped me realize the complexity within the simple idea of a GIF.  Different artists use different techniques, like humor and jerky or smooth transitions, to induce a certain feel and convey a message.  So even though most GIFs may appear one-dimensional and thoughtless (a lot probably are), there are many artists that put a lot of effort and thought into their “mini-cinema” clips. 
            While reading the Affect of Animated Gifs I realized a lot of things about the changing art world, but I was also hit with new questions about its future.  How long will it be until we have digital art galleries that we pay to access on our computer?  In 100 years, how much art will be digitally created?  We live in an interesting age where our increasing laziness is inspiring us to devise new creative ways to make the things we love doing easier.  For this reason, creativity and ingenuity are thriving.
            I also couldn’t help but keep revisiting the same thought that our society is becoming so hyperkinetic that we are starting to take art, which is notorious for being quiet and thoughtful, and transforming it into something that is entertaining without requiring much thought.  More and more mediums are being used to deliver different forms of entertainment and it’s going to be exciting to see the new directions taken.

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